Running in Hoka shoes is like nothing you’ve ever experienced, and it’s something you’ll never forget. Unlike shoes that produce a hard or rigid feeling, Hokas offer up luxurious softness and a sensation of weightlessness. Running in Hokas is effortless, like running in a playful dream state. Each step is full of curiosity and wonderment, immediately connecting you to new possibilities. You lose yourself in every stride — you bounce, you float, you soar, you fly. It feels like fantasy, but it’s real.
Runners of any age and experience level will appreciate the performance values of Hokas. Whether you’re running a 5K or training for an ultramarathon, the unique design, shape and midsole resiliency of the shoes can help improve your running form, instill efficient running mechanics, softly cushion your stride and reduce the fatigue in your feet, legs and core. New runners will find them comfortable and forgiving, while veteran racers will appreciate the liveliness they put into every footstep, as well as the reduced time necessary for recovery.
Lab tests have shown that Hoka’s rockered midsole geometry and low heel-toe differential encourages proper form by allowing a runner to easily strike the ground near the midfoot. Slow motion video confirms that the extra foam in the midsoles also greatly reduces the rate of pronation and supination by quickly stabilizing the movement of the foot upon impact with the ground.
Hoka One One shoes are also ideal for running trails with abrupt climbs, steep descents and technical features such as rocks, roots and trail debris. The uniquely designed midsole softens the increased impacts of downhill running and acts as a buffer against jagged obstacles on the trail. While traditional low-to-the-ground shoes can be very unstable on rocky trails, Hoka shoes are reliably steady because the additional midsole foam helps to stabilize the foot by allowing the outsole to make secure contact with the ground.