Hoka One One was founded by two trail-running adventurers that set out to design road and trail running shoes to combat the widespread challenges of fatigue, impact and muscle strain that runners face every day. While across the running shoe industry, the trend has been towards minimalism and creating lightweight shoes with less cushioning, Hoka One One went a different direction. Taking cues from the “oversized” trend that has surfaced in skiing, golf, tennis and mountain biking, Hoka One One introduced a revolutionary, first-of-its-kind oversized shoe concept in 2010. The goal? To provide a shoe for runners of all levels designed to reduce the impact that running has on the body.
The result? By merging aspects of minimalism and maximalism, Hoka One One has pioneered a patented innovative design, engineering lightweight, nimble shoes utilizing an oversized outsole footprint, maximally cushioned midsoles and active meta-rocker technology. Hoka One One’s loyal customers use words like “weightlessness” and “effortless” to describe running in the shoes, which, counterintuitive as it may seem, are 15% lighter than the average running shoe.
Hoka One One shoes are designed to minimize impact, fatigue and injuries while maximizing comfort, traction and stability and ensuring a natural, relaxed stride and uninhibited foot movement. Whether on pavement or trails, runners maximize their speed, efficiency and distance and achieve improved running form and body mechanics. From recreational runners to ultra-marathoners, Hoka One One customers are hitting their stride and achieving optimal running performance. Keep running! We invite you to come run with us.
Time to Fly!